Last updated : October 16, 2018 11:25 am
As part of ethnic retailer Koskii’s revamped retail design ID, the front signage is placed against the minimal design of a large store façade. The brand logo is further used as slighting fixture on the ceiling to light up the immediate entrance of the store.
Talking more on the revamped design ID and cohesive design of the store signage, Umar Akhter, CEO and Co-founder, Koskii, explained, “Keeping the scalability of our brand in mind, we have made sure that the store design stands out along with being cost-effective. The warm and royal design ID is influenced with Jaipur’s architecture. In order to make our brand signage stand out, we have kept the design of the 50ftX50ft façade really simple. We wanted the grandeur of the logo design to speak for itself. We continued the aura of the logo and branding even at the entrance of the store, where we have installed a lighting fixture in the design of our logo, to light up the stairs landing area.”