Maruti announces a new retail design concept for Arena, integrating robust technological advancements.
Introducing Maruti Suzuki ARENA, Managing Director and CEO of Maruti Suzuki, Kenichi Ayukawa said, “Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. The network will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki ARENA, we take an important step forward in our journey of transformation.”
Nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurations will enable customers to electronically personalize cars by a mix and match of accessories.
The new showrooms will have a dynamic facade with a trendy blue signature design element and an Active Experience Terrace. Valets will greet car buyers in this space. A Coffee Consultation Area and an Owners Lounge will set the mood for friendly conversations. The overall experience is part of company’s Transformotion 2.0, an initiative, which is built on the pillars of design, technology and experience.
With Maruti Suzuki ARENA in place, the Company now has four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.