Maruti Suzuki rebrands its Arena network of stores, to set up 80 new showroom by March 2017

Christening its new car model Maruti Suzuki ARENA, Maruti Suzuki India Limited has recently announced transformation of its retail network across India. Integrating technology at a different level, the new showrooms will sport modern looks offering a warm, friendly and comfortable environment to the customers. Leveraging the power of digital technology Maruti Suzuki ARENA promises to serve and delight customers in several ways. The Company targets to set up over 80 Maruti Suzuki ARENA by March 2018. Progressively, existing showrooms across India will focus on extending the Maruti Suzuki ARENA experience to customers. Maruti Suzuki ARENA connotes a place where people come together and experience something exciting, where digital integration is a key differentiator which will enable customers with processes like booking their cars to even personalize them. The experience is planned to travel seamlessly to the showroom through the advanced navigation portal.

Introducing Maruti Suzuki ARENA, Managing Director and CEO of Maruti Suzuki, Kenichi Ayukawa said, “Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. The network will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms. I am sure it will create a lasting relationship with our customers. With Maruti Suzuki ARENA, we take an important step forward in our journey of transformation.”

Nearly 75% car buyers in India research online before they decide on a purchase. At Maruti Suzuki ARENA, customers who register on the website can start their journey seamlessly in the showroom by entering their mobile number on the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom. A dedicated Personalization Zone with car configurations will enable customers to electronically personalize cars by a mix and match of accessories.

The new showrooms will have a dynamic facade with a trendy blue signature design element and an Active Experience Terrace. Valets will greet car buyers in this space. A Coffee Consultation Area and an Owners Lounge will set the mood for friendly conversations. The overall experience is part of company’s Transformotion 2.0, an initiative, which is built on the pillars of design, technology and experience.

With Maruti Suzuki ARENA in place, the Company now has four distinct retail channels: Maruti Suzuki ARENA, NEXA, Commercial and True Value, addressing needs of all customers.