Parx brings in the Cuban flavour in its window displays

Parx, the premium casual lifestyle menswear brand, recently unveiled its latest range called CUBA, and created a Cuban themed window display to promote the range. Visual Citi, a leading visual solutions provider that offers displays, print media, signage and fixtures to the retail industry, was roped in to create this window display campaign for Parx stores across India. The roll-out included props for the stores as well as shelf-talkers and A4 standees.

Visual Citi worked with the Parx VM team to initiate samples of the ideas presented and came up with material and engineering solutions that were easy to ship and install by the store teams or installer.

Adaptations were done on a store-to-store basis keeping in mind those that either had open or closed windows. Props were acquired and customized with labels or prints and sorted based on store requirements. All packages included an instruction sheet for the installers to set up the windows.