Last updated : May 07, 2018 11:06 am
Executed at 20 premium flagship Puma stores, Muse Echo campaign showcased a substantial use of vinyl and fabric graphics apart from backlit props, lit display, digital screens etc, as part of the brand’s window and in-store visual merchandising scheme.
Talking to Retail4growth, Samarjit Rajkumar, Head – VM, Puma India, told, “We launched this campaign in some of the few premium markets at some of our flagship stores. We used a mix of vinyl and fabric graphics, depending on the materials that the respective stores are familiar with. We also included digital display to promote
Amongst some of the vendors, HG Graphics and Eye Candy handled north India, while a part of west market was handled by Mumbai-based Laxmi Arts, while Sigma Scan handled the east market and Bangalore-based Adison Studio executed in the south stores.