Shoppers Stop kicks off Xmas season

Shoppers Stop’s 15 ft Christmas tree is laden with gift boxes and fragrance packs to roll out their new VM and in-store Fragrance Fest.

As part of their Christmas themed visual merchandising scheme, India’s leading departmental store chain Shoppers Stop recently created an installation emulating a Christmas tree made out of gift boxes and fragrance packs.

Piloted at Shoppers Stop’s flagship store in Juhu, Mumbai, the VM scheme was launched at the store’s in-store activation, Fragrance Fest, and will be rolled out at all outlets across the country soon.

The installation is 15 feet high.