Shoppers Stop kicks off Xmas season
By Satarupa Chakraborty | November 16, 2018
Shoppers Stop’s 15 ft Christmas tree is laden with gift boxes and fragrance packs to roll out their new VM and in-store Fragrance Fest.
As part of their Christmas themed visual merchandising scheme, India’s leading departmental store chain Shoppers Stop recently created an installation emulating a Christmas tree made out of gift boxes and fragrance packs.
Piloted at Shoppers Stop’s flagship store in Juhu, Mumbai, the VM scheme was launched at the store’s in-store activation, Fragrance Fest, and will be rolled out at all outlets across the country soon.
The installation is 15 feet high.
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