Skechers: The Urban Performance

Skechers highlights the Go Walk 4 series in India through latest window campaign that combines the urban skyline with performance of their shoes that represent technology, modernity, and also speak about the shoe's usability, comfort, and performance in the daily hustle bustle of the city life.

This campaign is a product centric display, and visually communicates the tagline “Comfort that performs”, with an impactful visual, which highlights the product and technology.

In-lit boxes of different sizes are used to represent the city skyscrapers and also utilized as props for displaying the shoes in order to give the whole thing a larger than life feel.