Soulflower unveils new shop-in-shop format

The concept has been launched in Mumbai metropolitan and is gradually being implemented in other cities like Delhi, Bangalore and so on.

Soulflower, a leading brand of natural aroma range products, has recently remodelled its shop-in-shop retail concept by introducing a new design to engage with their shoppers. According to the brand the aim is to provide an innovative visual experience. As Point-of-Purchase spoke with Amit Sarda, Managing Director, Soulflower, he shares, “This shop-in-shop concept has been designed in-house and our own team has implemented it. The idea is to achieve minimum manual intervention and clearly define the solutions that the products offer. For instance, a product that offers a solution for acne should be easily identified with its distinct presentation, and similarly for hair fall, dandruff, etc.” The brand is piloting this retail model and based on customer experience they will continue to replicate this model across India.