Van Heusen 'signs' up for sleek charm in new store ID

Spending 30% more on signage, the brand goes for a sleek new signage system at its Bandra outlet in Mumbai, supplied by Golden Neon.

As part of their new retail design ID at the Bandra Linking Road outlet in Mumbai, Van Heusen, has gone in for a sleeker and sharper signage system. The solution for the same has been supplied by Mumbai-based Golden Neon.

Talking more on the signage design and specifications, Diptendu S Saha, Head-VM, Van Heausen, explained to Retail4growth, “We introduced our new ID at Brigade Road, Bangalore and the store donned a look of a heritage store for the brand. Now, with Bandra Linking Road store in Mumbai, we wanted to spell a more youth-oriented vibe and therefore, the signage system is sleeker, more crisp. The entire signage system is made of acrylic, and while the façade signage uses aluminium as core material, other stores use ASP in façade. We have made sure that we have reduced weight of both exterior and in-store signages in order to convey sleek charm. The signage cost for this system has gone up to 30%.”