Last updated : April 16, 2018 6:55 pm
Green Initiative; Project : Adidas PARLEY; Merit : 02 Design Studios / Few Steps Ahead
To activate the product, select influencers were invited to join the movement. The product was sent to two influencers in packaging made out of waste plastic bottles, to get the message across, with the Adidas parley branding. Biodegradable garbage bags were sent to the other influencers, with a message on how plastic garbage bags used at home can be replaced with biodegradable ones and how these small measures can prevent plastic waste from entering the ocean. The campaign was aimed at spreading awareness about the cause, and to accelerate a process of change in peoples’ approach to looking after our planet.
Shredder was placed inside the store where customers were asked to get plastic bottles and put them inside the shredder. This shredded plastic was then given to an organization called Development Alternatives who in turn, created beautiful bags and accessories with it, and whoever bought shoes from Adidas got them in those bags.