Last updated : April 11, 2018 4:16 pm
Western Fashion Apparel – Specialty Store; Project : The Roadster Life Co. (Myntra Designs); Winner : Restore Design
The Roadster store is the first of its kind in India, offering a customer experience like no other. The design mirrors a re-purposed garage which expresses the brand’s ethos of freedom. The customer experience is built with a strategic use of digital and non-digital interfaces, starting from a talking façade to technology which integrates product stories, virtual trips around the world, a selfie zone that projects on to the façade directly and screens strategically placed to aid purchase through an endless aisle.
Shopbuild main contractor : Storefit Projects Pvt Ltd
Lighting : Focus Lighting & Fixtures Ltd – Brand Plus