Last updated : October 10, 2017 12:37 pm
Emami Ltd., one of India’s leading FMCG companies has been majorly expanding their product portfolio, especially in the Men’s grooming and Ayurveda category.
Are you looking at any tech driven solutions for these product ranges to connect better with the customers at the store level apart from the regular pop display items?
We have activated our product communication through social media & POS at store outlet.
How much of your shopper marketing budget is allotted for this? We have got an aggressive spending plan for shopper marketing initiatives to drive the brand imagery and create direct connect with the targeted consumer.
The natural and herbal based personal care products are gaining momentum in Indian market and the percentage of profit is also rapidly rising, so how are your brands playing the health card at the store level to engage with the shoppers? Ayurveda or Herbal range powered with health benefit is now truly becoming very popular among the consumer with the rise of lifestyle related disorders and consumers increasingly looking for natural solutions for the same. We have a strong portfolio of Ayurveda based products and we are continuously taking various initiatives to highlight the benefits of them for better consumer engagement at stores.
Through innovative visibility as a brand at the point of purchase, we are establishing direct connect with targeted shopper thus creating excitement for the brands on shop floor to generate trial for our new as well as for existing products.