Last updated : August 25, 2018 11:04 am
With 68 exclusive brand outlets and presence in India and Middle East, handbags and accessories brand Da Milano, has stayed away from expanding via SIS route, unlike any other brand. Sahil Malik, Director, Da Milano, speaks to Retail4Growth on retail expansion, diversification and the need of refurbishing retail design.
We are adding 15 more stores by end of this year, out of which 2 would be located overseas in Dubai and 10 will be at airports.
Tell us about your relatively new brand Wooba.
We started Wooba about a year back with the idea of getting our craftsmanship at a budget range. Woobs’s price point is 50% lower than Da Milano and the brand is doing well for us. We currently have 2 stores for Wooba and we are planning to add 3-4 more stores shortly in metros.
How often do you revamp your retail design for Da Milano and tell us about your latest design.
Why have you chosen to stay away from your SIS presence?
It’s mainly because of the category and price point we come at. Da Milano falls in the category of bridge-to-luxury and I think that India is still not ready for SIS retailing of this category. We are currently growing our network in travel retail and airport presence, which is a