Offline retail is now taking centre stage in the growth journey of Womancart. Launched in 2018 as a digital-first platform for fashion, lifestyle, beauty, and home essentials, the brand is now steadily evolving into a strong omnichannel player with an increasing focus on physical stores. 

Womancart reported a ₹59 crore revenue in 2025, almost double from ₹29 crore the year before. Right now, 60–70% of the business comes from online, while the rest comes from physical stores. 

In an exclusive interaction with Retail4Growth, Madhusudan Pahwa, Chairperson & Managing Director of Womancart, shared that the brand’s offline journey began in October 2021 with the launch of its first store in Shalimar Bagh, Delhi, where the intent was to bridge a long-standing gap in women-centric retail. Today, the brand has 9 company-owned stores across Delhi NCR, with store sizes ranging from 200 sq. ft. to a 1500 sq. ft. store in Kohat Enclave, Pitampura, which focuses more on bridal and occasion shopping.

“We started our first store with the thought that women should have a space where they feel comfortable while shopping, especially for personal purchases,” Madhusudan shares. 

Shift from online to omnichannel 

The idea for physical stores came from real-life experiences for Womancart. Madhusudan noticed that many women often feel uncomfortable while shopping in regular markets, especially when it comes to personal purchases. This led to the creation of Womancart’s retail stores. 

Each store is designed keeping comfort in mind, with seating areas, trial rooms, women staff, and a layout that allows customers to take their time. “We wanted to remove that hesitation completely and give them a space that feels easy and safe,” he adds. 

The brand also offers 2-hour delivery in Delhi NCR, while also allowing customers to visit stores if they want to check or exchange products. “The experience should be the same,” Madhusudan explains. “Whether she shops online or comes to the store, she should feel the same trust.” 

Powering On Through Franchisee Model 

After building and testing its own stores, Womancart is now opening up to a franchise model. The company is already seeing strong interest from different parts of the country. “We first worked on our own stores, improved them, and now we feel we are ready to expand with partners,” Pahwa shared.

The brand is open to both big cities and smaller ones. The focus is to be present in locations where women actively shop and where there is good demand. 

Building a bigger brand 

Womancart is also expanding its product range. Apart from fashion, it now includes jewellery, footwear, personal care, nightwear, crockery, and even kids’ products. At the same time, the brand has started looking beyond India. It has already launched an online platform in Australia and plans to expand further in markets with Indian and Asian diaspora. 

Madhusudan shares, “We don’t want to stop in India. We want to take Womancart to other countries as well. First online, and then physical stores.”