Last updated : June 28, 2018 10:36 am
In the highly competitive market of cosmetics and natural beauty products, the 11-year-old natural skin and hair care brand Nyassa started aggressively escalating its retail footprint only three years back. Today, apart from their own e-commerce and presence in leading online retail platforms, Nyassa has found a strong foothold in travel retail. Ishween Anand, Founder, Nyassa, speaks to Retail4Growth on exploring new markets and adding retail doors.
As we speak, number wise, we are present through 60 SISs and four exclusive outlets. While the EBOs are located in Mumbai only, we have a strong national presence via airport retail and large format retailers like Shoppers Stop. While retailers like Flamingo, WH Smith etc are strengthening our presence in airports in Delhi, Mumbai, Bangalore and Cochin, leading regional retailers like Beauty Store and The Bombay Store are ensuring our location-wise retail spread.
In your expansion plan, what will be the top priority in terms of channels/locations?
In order to make sure the width of our availability, we will focus on
How does EBO fit into your expansion plan? What’s your Y-O-Y growth?
Eleven years back, we started Nyassa as a personal lifestyle brand