By: Himanshi Jain
Last updated : May 15, 2026 2:44 pm
In an exclusive conversation with Retail4Growth, Swarn Bajaj, Founder and CEO of P3S Ventures, discusses how iNvent as a leading Apple partner is scaling its retail footprint through experience-led stores, strategic regional expansion, and customer-centric offline engagement across India.
Founded in 2012 under P3S Ventures, iNvent has steadily emerged as a prominent Apple retail partner, building a pan-India presence through a combination of premium store formats, customer-centric experiences, and strategic regional expansion. With 25 stores across the country, including 14 in Delhi NCR, the brand is continuing to deepen its footprint in high-potential catchments.
Speaking to Retail4Growth, Swarn Bajaj, Founder and CEO of P3S Ventures, shared insights into the company’s expansion roadmap, evolving consumer behaviour, and why physical retail continues to remain significant even in a digital-first market.
“Our focus right now is very strongly on the Indian market,” says Swarn. “India is a growing economy with rising consumer aspirations and increasing per capita income. There are enough and more opportunities for us to grow within the country itself.”
Swarn Bajaj, Founder and CEO, P3S Ventures
Calibrated approach to expansion
Rather than entering isolated geographies, iNvent is focusing on contiguous expansion, strengthening regions where the brand already has operational presence. The company recently launched stores in Delhi and Jodhpur while continuing to expand across Delhi NCR, Punjab, Haryana, Himachal Pradesh, Rajasthan, Bengaluru, Chennai, and Madhya Pradesh.
“We continue to look for contiguous opportunities wherever we see emerging catchments,” Swarn explains. “It becomes operationally more effective when you build a stronger regional presence instead of opening isolated stores in distant markets.”
The company’s approach to store location is led less by the mall-versus-high-street debate and more by the quality and potential of the catchment itself. “The objective is to best serve the catchment that we choose to be present in,” he says. “If there is a quality mall, why not? But in many tier 2 and tier 3 markets, even malls may not offer the retail infrastructure customers expect today.”
Experience-led retail at the core
As iNvent upgrades older stores into larger Apple Premium Partner (APP) formats, the focus remains on elevating the customer experience. The company recently upgraded its NSP store in Delhi into a larger APP format and has witnessed a strong response from consumers.
According to Swarn, the in-store experience is shaped through multiple elements, including infrastructure, design, product accessibility, trained staff, and integrated service support. “There are multiple elements that constitute an experience,” he says. “It starts from the store design, fixtures, lighting, ambience and extends to how knowledgeable and helpful the staff is. Then comes the ability to provide customers access to a wider range of products and services.”
Several of iNvent’s larger APP stores also integrate service support, enabling customers to return for assistance throughout the product ownership cycle. “It is not just about the point of sale anymore,” Swarn adds. “Customers want support during the entire ownership journey.”
Consistency across markets
Despite expanding into diverse geographies, iNvent aims to maintain a consistent retail identity across all stores. “Our attempt is to make the experience as consistent as possible across all geographies,” Swarn says. “At the same time, there are local nuances, like language preferences, festive relevance, and communication triggers, which we adapt to depending on the market.”
The brand customises promotions and communication strategies according to regional consumer behaviour while retaining uniformity in design standards and service quality.
Why offline retail still matters
Even as India becomes increasingly a digital-first economy, Swarn believes offline retail remains foundational for premium technology categories. “A lot of Gen Z customers are still coming into stores because this is the only place where they can truly experience the product.”
According to him, physical retail continues to build trust, confidence, and deeper engagement, especially for high-involvement and premium purchases. “An offline store lays the foundation for building a market for a technology product,” Swarn explains. “There is no way to replicate that experience completely in a virtual setup.”
Customers today rely on stores not only for product exploration but also for onboarding support, setup assistance, upgrades, and ecosystem integration.