"We invest big in sampling and consumer education"

POP chats up with Rajneesh Bhasin, MD, Borges India, on the growing product range and different treatments to shopper marketing activities.

Venturing into India as an an olive oil company, Borges India has built on a wide product portfolio. After successfully driving the olive oil category, Borges introduced a whole range of Italian pastas and nuts and other seeds oil. The brand has recently re-launched its range of Manzanilla Green Table olives in 6 exciting varieties. POP chats up with Rajneesh Bhasin, MD, Borges India, on the growing product range and different treatments to shopper marketing activities.

Tell us about your product folio. And also, if anything is coming up in the near future.

Apart from our whole range of olive, oils and pastas, we recently re-launched our range of Manzanilla Green Table olives in 6 exciting varieties. Earlier to this, we had introduced California Walnuts In shell with an innovative value add for the consumers in the form of a Nut Cracker key. With our California Range of nuts hitting the stores,  Borges is aiming to establish its presence in the nuts category, as they are one of the only few brands with PAN India presence across MT chains with branded nuts to offer.

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