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ADI Retail Systems to bring revolutionary data analytics technology for retailers

By Elke Moebius | Vjmedia Works | March 12, 2015

With the help of this technology, the retailer can analyse the store areas visited by the customer, number of people shopping together, likes and dislikes for a particular product etc.

ADI announced that it has partnered with Hyera Software and Advance Research (Italy) who have provided the customer insight technology for buyer behavior analysis. With the current retail technology boom, mapping customer behaviour is a valuable piece of information, which can direct companies on their way forward.

Although customer tracking is now an established practice in India, the new customer insight technology to be brought in by ADI will change the way retailers can understand their customers. A unique blend of software and hardware not only measures customer footfall vis-a-vis conversions with 99% accuracy, but also measures customer's gender, age, and emotional response towards specific store areas or products.  With the help of this technology, the retailer can analyse the store areas visited by the customer, number of people shopping together, likes and dislikes for a particular product etc. The product is widely used in USA and Europe and is in the demographics recognition stage for India.

The technology would soon be ready for the market and help the retail industry to get a deeper understanding of the consumer.

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