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Amazon India kicks off Amazon Festive Yatra across 13 cities

By Retail4Growth Team | September 16, 2019

A house-on-wheels roadshow with over 600 products from Amazon.in including selection by small & medium businesses across States & Union Territories of India

Amazon Festive YatraAmazon India today announced its biggest festive celebration ‘Great Indian Festival’ will start from midnight on September 29 until 11:59 pm on October 04. Prime members will get exclusive early access starting 12 noon on September 28. Customers will get never-seen-before deals on the widest selection of smartphones, laptops, cameras, large appliances & TVs, home & kitchen products, fashion, consumables such as grocery & beauty, consumer electronics and more by lakhs of sellers.

Amazon.in’s Great Indian Festival was flagged off with the #AmazonFestiveYatra – a unique “house-on-wheels” bringing the best of India together in one place. The #AmazonFestiveYatra is a celebration of the best Indian selection, bringing together not just the big brands available for the Great Indian Festival but also unique products from small & medium businesses, startups & artisans from every State & Union Territory of India.

Amazon Festive YatraThe specially curated house-on-wheels also includes selection from Amazon.in’s Karigar & Saheli programs. With 3 special trucks, #AmazonFestiveYatra will visit 13 cities covering over 6,000 kms throughout the festive season, providing a great opportunity for Amazon customers and sellers to engage, and share insights and opinions.

Amazon India has partnered with Tata Motors for the #AmazonFestiveYatra with three Tata Signa trucks housing the entire curation and engaging with customers and sellers.

Amazon Festive YatraStarting from New Delhi, #AmazonFestiveYatra will move to Lucknow, Ahmedabad and Hyderabad before ending its trip in Bengaluru. En route this journey, the “#AmazonFestiveYatra” truck will engage with its customers and sellers in Agra, Chennai, Indore, Kolkata, Kochi, Mathura, Mumbai and Visakhapatnam.

At the flag-off, Manish Tiwary, Vice President - Category Management, Amazon India said, “As we enter the festive season, #AmazonFestiveYatra will show how we continue to bring not just a massive selection and the best deals across all categories but also consistently bring the best of India together to ensure our customers can find everything they need and more, to celebrate the festivities. Amazon’s Great Indian Festival is important for us to bring the next 100 million customers online, many of them from tier 3 or even tier 4 towns. #AmazonFestiveYatra represents a microcosm of this experience and our continued efforts to engage and understand our customers.”

According to the company statement, the #AmazonFestiveYatra is a celebration of the best of Indian selection, bringing together not just the big brands but also unique products from small & medium businesses, innovative tech products, health foods from India’s startups & handcrafted traditional and unique handicrafts and weaves from artisans, weavers as well as tribal communities from every State & Union Territory of India. From art by tribal communities of India, mirror work from Gujarat, Bamboo décor from Assam, Tanjore Paintings from Tamil Nadu, Traditional weaves like Khadi, Ikkat, Pochampalli, Phulkari, Madhubani prints, blue pottery art from Rajasthan, #AmazonFestiveYatra offers customers a sneak peek not just into the Great India Festival but also a glimpse of Indian entrepreneurial spirit and innovation.

Apart from selection from small & medium businesses, #AmazonFestiveYatra showcased some of the biggest brands across product categories - Samsung and OnePlus mobile phones, Whirlpool and IFB washing machines, Bosch dishwasher, Voltas, LG & Godrej air conditioners, Sony television, and Phillips kitchen appliances, among several others. Groceries, bath and cleaning products, beauty and cosmetics, food items from popular FMCG brands like Amul, HUL, P&G, ITC Agro, L’Oreal and more, were also displayed. Leading apparel and accessories by brands such as BIBA, Max, Caprese, Aurelia, Catwalk adorned the closet. 

Amazon Festive YatraGopal Pillai, Vice President - Seller Services, Amazon India, added, “As the #AmazonFestiveYatra traverses across India, customers will get to see the unique selection from their own states and from the rest of India offered by India’s small businesses and emerging brands. From Chandigarh’s Phulkari to Gond Art from Madhya Pradesh, Pithora paintings from tribal communities of India to health food like Yogabar from India’s startups, #AmazonFestiveYatra brings alive India’s choicest flavors and the spirit of entrepreneurship.”

Rajesh Kaul ,VP - Sales & Marketing (Domestic), CVBU, said “At Tata Motors we have always believed in connecting with our customers to create meaningful and interactive experiences wherever they may be based. We are well-geared to address the fast-growing e-commerce segment with our Signa trucks that bring superior driver cab experience & increased productivity and are excited to partner with Amazon for this unique initiative to bring sellers and customers into a shared space. As the eCommerce industry scales up to provide indigenous sellers opportunities to sell their products pan-India, we look forward to being the country’s leading trucking company to offer this industry with better connected experience, higher uptime, reliability and best-in-class TCO.”

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