AND, Global Desi open joint store in Bangalore
By Nabamita Chatterjee | Vjmedia Works | 3 | March 28, 2014
This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the country.
AND, the contemporary western wear brand and Global Desi, the India inspired boho chic brand under And Designs India Ltd, announced the launch of their new joint store in Bengaluru. This marks the 45th exclusive AND store and the 60th exclusive Global Desi store in the country. The store housing the two brands is located at New Bel Road and is spread across 956 sq. ft. for AND and 776 sq. ft. for Global Desi offering vast and vibrant collection from the Spring Summer 2014 collections of AND and Global Desi.Speaking on the occasion of the launch, Anita Dongre, Creative Director, AND & Global Desi said, "Both AND & Global Desi continue to bring some feisty fashion to the city catering to the trendy Indian woman and seeing her through her day at work to a night about town with apparel and accessories that are visually appealing and fashionably upbeat. Sorbet hues and classic silhouettes make the AND Spring Summer collection a style delight while the print mania at Global Desi keeps the trend meter high this summer.â€
The Global Desi collection showcases a trendy range of chic and edgy outfits including printed maxis, kaftans, palazzos, crop tops, tunics, dresses, jumpsuits and many more options in soft fluid fabrics like LIVA. AND offers a range of au courant contemporary outfits and accessories.
Launched in 2007, Global Desi is currently available at exclusive brand outlets and multi brand stores across the country. Global Desi opened its first outlet in Mauritius in 2013. Plans are underway to open it in other destinations all over the world. AND at present is retailed through over 250 points of sale, which include 45 exclusive stores and over 200 other established multi-brand lifestyle formats like Shoppers Stop, Lifestyle, Central, Kapsons & Pantaloons.
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