Brand New Balance’s new store in Pune is about community, youth & sports

Boston based sportswear and lifestyle brand New Balance has launched its latest store in Pune at the Phoenix Mall of the Millennium, Wakad. Following a store launch in Hyderabad, this new store further highlights New Balance’s strategic expansion plans in India.

The new store, with a clutter free layout and design and clear communication in terms of the brand narrative and proposition, brings the brand’s newest retail concept keeping consumers at the heart of the experience.  it is essentially positioned as a community space at the intersection of sports and culture, making it particularly appealing to the youth. “The structural arrangements foster a sense of community building, encouraging customers to connect, inspire and explore their personal style,” shares the company statement. 

Radeshwer Davar, Country Manager, New Balance India, said, speaking about the new store opening,  “We are delighted to open our first-ever store in Pune. Our brand perfectly complements Pune’s dynamic and cosmopolitan lifestyle, making it a great fit in our expansion journey across India. This new store represents a big step forward in the way we think about our retail environment. We would love for people to try out this innovative New Balance experience and immerse themselves with our quality offerings.