Brand Street India launches rural marketing agency
Vjmedia Works | August 26, 2017
Rural Street will handle BSI's initiatives in the rural marketing space.
Gurgaon-based integrated marketing agency Brand Street India has recently launched “Rural Street”, a new identity for its Rural Marketing branch.
With more than two decades of experience from firms like Dentsu Aegis Network, Percept Out of Home and Dr. Jain’s Video on Wheels, Rajesh Dogra will handle the planning and implementation of the vertical’s operations. Currently, the agency is involved with the execution of a Dealer led advertising for a leading two-wheeler brand. They are reaching out to consumers in remote areas of Andhra Pradesh, Maharashtra and Orissa with promotional boards across Kirana shops. Brand Street India aims to take pride in achieving a mark of five- seven successful rural campaigns by year end and enter 2018 on a confident note.
Speaking about the new identity, Surendra Singh, National Head, Brand Street India said, “Rural marketing has always been on our agenda; however we had to wait for the right time to see our growth path before making it a priority. Rural consumers are aspiring to purchase high quality products therefore we are optimistic about the growth of the country's rural consumer markets. Now is the perfect time for us to allocate required dedication and resources towards it.”
Commenting on the new division, Argha Sengupta, Business Director, Brand Street India said, “There’s a little bit of rural in all of Brand Street India’s members. We have executed some good rural campaigns in the past and continue to do so, but our clients do not perceive us as a dedicated rural agency, yet. We are now building a dedicated rural team that will be headed by Mr. Rajesh Dogra. He is a very senior member in the rural domain and I am sure it will take the agency to greater heights in the rural markets.”
Commenting on his association Rajesh Dogra (Senior Manager, Rural Street) said, “The rural consumer is evolving, and they are increasingly changing their consumption patterns. I am glad that Brand Street India has chosen me to drive their rural initiatives as I will be able to utilize my extensive knowledge and experience to pioneer innovations that will take rural marketing to an altogether different horizon.”