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Cheil India partners with MDLab to offer world-class events & expos

By Nabamita Chatterjee | Vjmedia Works | June 26, 2015

This partnership will offer brands the chance to stand out and make an impact not only at the Auto Expo but also at a number of other large events and expos such as the CeBIT, Aero India, etc.

Cheil India is bringing in Munich-based MDLab to help clients capitalise on a number of large events and expos such as the Auto Expo, CeBit and Aero India. The Munich-based'Mind Design Laboratory' is a specialist in creating integrated 360º brand experiences.
 
MDLab specialises in designing inspiring and technologically cutting-edge'places' and have executed a range of impressive projects at stages like CES Las Vegas, MWC Barcelona, Photokina Cologne, IFA Berlin, Olympia Park Sochi, Westfield London and others. Their project teams comprise of award-winning researchers, architects, artists, designers and engineers.
 
 Cheil India is also one of the largest and most experienced events & activation companies in the country. This combined offering, which is being rolled out in time for Auto Expo 2015, will incorporate brand-strategy, audience-planning, interactive media, 3D design and world-class production management.
 
Navdeep Dhindsa, Cheil India's Head of Brand Activations & Event Marketing on the association said, "We couldn't have found better partners to collaborate with than MDLab. They have designed some truly awe-inspiring exhibitions and events as well as highly memorable brand experiences for retail environments and pop-up format spaces. The kinds of projects they have executed are the stuff of dreams. We are very confident that brands in India will be able to benefit hugely from our combined capabilities and really capitalise on all the exciting opportunities that exist in this vibrant market.”

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