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FabAlley.com launches #Unfollow movement for women

By VJ Media Bureau | Vjmedia Works | January 16, 2015

Starring the vibrant and audacious stand-up comic Radhika Vaz, the Faballey #Unfollow campaign challenges the stereotypical notions of improper, unprofessional or inappropriate dressing for a woman.

FabAlley.com, an online fashion destination, launched a first of its kind campaign, #Unfollow. The campaign ensues from the idea of being the'Girl Uninterrupted' which is about empowering women everywhere to be comfortable in their own skin.

Starring the vibrant and audacious stand-up comic Radhika Vaz, the Faballey #Unfollow campaign challenges the stereotypical notions of improper, unprofessional or inappropriate dressing for a woman. According to the company, it encourages being'un-everything' and unfollowing every fashion trend. It aims at challenging every stereotype and convention that impedes a woman's pursuit of freedom. In a path-breaking and clutter-breaking video, a confident and nude RadhikaVaz showcases a woman who is finally standing up to the fact that she is not going to conform to the rules laid out for her by everyone around her.

"Today, there are too many people telling us what to do, when to do it, how to do it and what to wear while doing it. Our campaign aims at encouraging young women everywhere to be'un-everything'. We want them to not be bogged down by what's considered right or wrong in life and in fashion. We wish to assure her that nothing is worth her peace of mind or self-esteem. We want her to #unfollow” said Shivani Poddar and Tanvi Malik, Co-Founders, Faballey.com

FabAlley is an online fashion destination for taste-makers and trend-breakers all over the country. In 2012, 25-year olds Shivani Poddar and Tanvi Malik started an online accessories store selling a highly curated collection of quirky jewelry, bags and shoes.

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