Heritage Foods enters North, plans to ramp up milk procurement to 28 lakh litres per day

Heritage Foods, a leading dairy company, which currently handles 1.4 million Liters of milk per day nationally, launched its milk and milk products in Delhi. The company currently operates 15 milk processing plants near its consumption markets in 15 states.

By entering in the Northern market, the brand promises that the milk supplied in Delhi will be collected from farmers located just 5 hours away; thereby ensuring freshness and a consistent flow of good quality milk. Heritage relies on its own procurement of milk and not on bulk milk supplies from contractors. To achieve its mission of reaching Rs.6000 crore revenues by end of 2022, Heritage is going to start 5 more milk processing plants in the next 5 years. The company will ramp up its current volume of 14 lakhs litres of milk per day to 28 lakh litres. This growth is aided by recent acquisition of Reliance Dairy’s brands, Dairy Life and Dairy Pure in North India.

 Commenting on this development, Brahmani Nara, Executive Director, Heritage Foods Limited said, “We are very happy to foray into Delhi and other states in the North and we would like to repeat the same success we have had in other markets where Heritage is a trusted brand. While we have aggressive expansion plans of being a Rs.6000 cr. company by 2022, we would like to stick to our core philosophy of our own procurement of  milk  from farmers 5 hours away  from Delhi  to ensure the freshest milk to the consumer, everyday.”