H&M launches on Myntra
By Retail4Growth Team | August 22, 2019
With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores and on hm.com in India.
Swedish fashion retailer H&M (Hennes & Mauritz), has made its debut on Myntra on Monday. With the H&M launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores and on hm.com in India. H&M opened its first store in India in 2015 and launched shop online at hm.com in 2018.
“We see huge potential in India and look forward to making our brand available to new customers across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,” Janne Einola, Country Manager, H&M India said in a statement.
Millions of online shoppers across India will now have access to all H&M products on Myntra.com. H&M’s online store on Myntra offers over at launch around 15,000 styles of fashion items for ladies, men’s, teens and children. Special fashion collections such as Richard Allan x H&M and H&M Studio AW’19 are part of the product assortment available to customers on Myntra.
Previously, Amar Nagaram, Head – Myntra and Jabong said in a report, “As India’s leading fashion destination for international brands, this partnership will allow millions of online shoppers across the country to access and experience the best of H&M and have it delivered at their doorsteps,”
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H&M India has signed a deal to sell products on e-commerce platforms Myntra and Jabong.