Indian lifestyle & fashion reimagined in Mumbai with Ancestry
By Satarupa Chakraborty | August 17, 2018
The brand, which presents a contemporary take on traditional Indian fashion and lifestyle, has already earned accolades in the India’s fashion circuit, and seems all geared up to woo Mumbaikars too.
The newest brand from Future Style Lab, Ancestry, is all set to open its first store in Mumbai, at Palladium Mall. The brand’s offering encompasses women’s apparel & accessories, home furnishings and other lifestyle products. These are in line with international trends, and yet interestingly rooted in Indian heritage and crafts. Ancestry’s collection of dresses, tops and tunics is created using natural fabrics. The brand is making its presence felt at current stores in Ambience Malls in Vasant Kunj & Gurugram, in Delhi NCR.
For the new store launch, Manjula Tiwari, CEO, Future Style Lab, the parent company of Ancestry, said, “Just the way Mumbai, as a city, and Mumbaikars, as its citizens, never fail to surprise the world with their undying fervour, Ancestry, as a brand shall never fail to surprise them, by providing an unparalleled, modern-day experience of old-style Indian artistries. We’re truly excited about launching this store, and are thankful to Palladium Mall for providing us with an impeccable space and opportunity, right in the heart of Mumbai.”
Future Style Lab is a design studio and fashion house launched by Future Group in 2016. Incorporated in the fashion-forward Victorian neighbourhood of London, the company is headed by Manjula Tiwari and already has a highly successful women’s western wear label, ‘Cover Story’ to its credit. Future Style Lab aims to set the pace for India’s fashion business by integrating global fashion design & aesthetics with smart and efficient sourcing.