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Infibeam's BuildaBazaar launches third party app store for merchants

By Pray Jani | Vjmedia Works | July 22, 2014

Offers one stop solution to merchants to select from various classified application categories like feedback, payment gateway solution, etc.

Ahmedabad-based Infibeam's BuildaBazaar, a SaaS based'do¬it¬yourself' e¬commerce platform for retailers in India and abroad, has launched a third party application store for its merchants.

The BuildaBazaar Third Party Application Store offers one stop solution to merchants to select from various classified application categories like feedback, payment gateway solution, surveys, launch and campaign, analytics, reports, customer engagement and selling. These applications will facilitate millions of BuildaBazaar merchants to use new feature and tools to increase demand for their product and improve customer experience on their online store.

The application will enable merchants to register by following simple sign up steps as explained for each application.

"We intend to grow this vertical further by focusing on helping application developers' work on the platform and assisting merchants integrate these apps on their BuildaBazaar store,” said Manu Midha, Vice President, Infibeam.com.

The Third Party Application Store looks to offers various application for e-commerce stores on BuildaBazaar platform and allows merchants to instead focus on their business growth and not to worry on technology investment.

On the other hand, third party application developers can publish their applications which can work seamlessly with BuildaBazaar through sign-up process, helping merchants grow business.

"This gives app developers access to a large pool of merchants (using BuildaBazaar) both in India and abroad, thus creating a win-win eco-system,” Midha added.  BuildaBazaar also invites app developers to publish their apps on the platform, through a sign up process.

For application developers sign-up is completely free and transparent. Merchants may require to pay app developers based on the pricing plan and services of the developer.
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