Monday, August 03, 2020

Just Buy Live partners with international brands to strengthen foothold in India

By Nabamita Chatterjee | Vjmedia Works | September 28, 2016

It provides a platform for top international brands such as Sriracha sauce, Nescafe Gold, Perrier, Pringles and many more

Just Buy Live, the e-distributor recently has tied up as partner for international brands in India and will be providing them a platform to optimize scale and enhance distribution in India. Just Buy Live has successfully brought on board several reputed international brands such as Sriracha sauce, Perrier, Pringles, Fox’s, Nescafe Gold, Evian, Figaro, Doritos, Skittles, Clorets, M&M’s, Lotte Juices, Tabasco, to name a few.
Speaking on the development, Sahil Sani, Chairman and CEO, Just Buy Live said, “Just Buy Live has played a pivotal role in enabling international brands establish their presence in India and connect directly with the Indian retailer community. Within a short span of time, Just Buy has become a preferred distributor for international brands, steadily transforming the unorganized retail industry by increasing availability of various popular international brands at retail outlets and overall access to end customers. Just Buy’s app-based distribution system coupled with strong logistics and wide reach to all kinds of retailers, from kiranas to restaurants, is the new and efficient way for all brands to hit the market effectively and instantly”.
Just Buy Live has a Brand to Retail business model (B2R) that is unique in its efficiency, innovations and scale. The app empowers retailers by enabling them to buy goods directly from brands, while saving more through schemes and deals offered in real time.  On-boarding a significant number of foreign power brands, Just Buy Live provides a 360-degree experience with end-to-end brand management and distribution solutions. It will partner with international brands to offer myriad services including legal, import and clearance, licensing, warehousing, distribution, marketing, after sale service solutions, act as their brand advisor and effectively function as their branch office. Similarly, Just Buy Live is trying to benefit retailers by providing them access to a wide range of brands to choose from. With the Just Buy app, a retailer isn’t restricted to the brands that his local distributor provides, but instead has unrestrained access to a much wider range of products delivered to his doorstep.
Commenting on partnering with Just Buy Live, Raj Sablok, Director, Raj Impex, Distribution licensee of Huy Fong Foods USA, maker of Sriracha said, "Popularly known as Rooster Sauce because of its mascot, Sriracha is a world renowned sauce brand and has always been craved for in India. Our partnership with Just Buy Live will now allow Indian consumers to easily purchase and experience this globally-loved condiment.”

According to Vikas Kumar, Regional Manager, Pearl Foods, official importers & distributors for Nestle (Fox’s & Nescafe Gold), “Just Buy Live is an innovative platform that is helping us reach out to retailers and taking the distribution of Nestle Specialty Business to the next level.”

Just Buy Live is selling over 500,000 products from 2500 brands, including competing brands, across categories like Food, Beverages, Personal Care, Mobile and Electronics. The platform is currently catering to over 60,000 retailers.  Just Buy’s app can be used by retailers of all kinds - from general trade to supermarkets, chemists, mobile stores, electronic shops and many more.



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