Neeta Lulla’s flagship store unveiled at Delhi’s Vasant Kunj
By Swaminathan Balasubramanian | April 12, 2018
House Of Neeta Lulla launches a sprawling new store in the sophisticated luxury destination of DLF Emporio in Vasant Kunj. The brand is looking forward to adding more stores over the next 5 years in different cities
Acclaimed couturier best known for her bridal couture and four time national award winner Neeta Lulla’s eponymous label has been a bespoke wear favourite with fashionistas across the world. With an immense online presence and a flagship store in Mumbai, House Of Neeta Lulla made its presence felt in the capital, with the launch of a sprawling new store in the sophisticated luxury destination of DLF Emporio in Vasant Kunj
Lulla has ensured that the space reflects a mix of traditional and contemporary interiors — something that is synonymous with her work. Best known for her ability to infuse Indian craftsmanship and textile heritage with modern tailored silhouettes, the store is done up exquisitely. Well known interior designer Rajeev Achari has elegantly designed the palatial store experience to reiterate the label’s luxe aesthetic inspired from traditional Indian heritage and Victorian grandeur through a theatrical display of metallic shades, framed wall of fame corner, majestic upholstery and traditional furniture reflecting Lulla's signature style of a cinematic enchantment.
Neeta Lulla who has contributed to over 300 films across a career spanning over 3 decades states, “I could not be more thrilled to open our first store in New Delhi. The brick-and-mortar retail space is something that has always excited me but films have kept me busy over the years. I am certain that the patrons will appreciate the glamour, luxury and versatility they find in the store. The store at DLF Emporio is our first venture into this growing market and we’re optimistic that it will play a key role in the long-term growth of the brand. We are looking forward to adding more stores over the next 5 years in different cities.”