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Pita Pit eyes western India; launches outlet in Mumbai

By Retail4Growth Team | October 15, 2019

With 567 outlets across 10 countries, Canadian quick service restaurant ventured into western India with the Mumbai outlet launch

Pita PitCanadian quick service restaurant chain Pita Pit ventured into western India with the launch of an outlet in Phoenix Market City, Kurla in Mumbai.

Muvi Concept Restaurants has taken the master franchisee for South and West India and has ambitious plans of expanding the count to at least 20 stores in the region by December 2020 and 50 by 2022.

The refreshing menu offers customized, healthy and nutritious Pita wraps, Salads and Brown Rice Salads. It provides a healthy alternative to high carb, high fat, fast food. The choice of 24 different fillings includes a lot of flavours like Kathi chicken and Hara Bhara kebab which have been customized to suit the Indian palate. There is an equal spread of vegetarian and non-vegetarian options.

“We currently have two outlets in Bangalore, both in IT parks and two in Hyderabad. Both the cities have accepted the product well as there was a gap in the market due to a lack of healthy fast food. We are looking forward to the response to Mumbai. So Mumbaikars, get ready to binge on some yummy food!,” said Rashi Agarwal, Managing Director, MuVi Concept Restaurants.

Pita Pit has 567 outlets across 10 countries. India itself has 20 outlets across the Delhi-NCR region, Bangalore and Hyderabad.

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