Toonz Retail collaborates with Green Gold Animation for Chhota Bheem merchandise
By Retail4Growth Team | May 23, 2019
Toonz Retail, which has 100+ outlets across 64 cities and strong presence in tier II and III cities, will sell exclusive merchandise of Chhota Bheem's Kung Fu Dhamaka across India.
One of India’s fastest growing kids retail chain, Toonz Retail, has associated with Green Gold Animation to sell exclusive merchandise of Chhota Bheem's Kung Fu Dhamaka movie across their Pan India Retail chains. Toonz is in fact the official fashion partner for Kung Fu Dhamaka.
Toonz, which has 100+ outlets across 64 cities and strong presence in Tier II and III cities, is a strategic partner for Green Gold Animation to sell exclusive Chhota Bheem merchandise. Earlier, Green Gold used to produce their own line of character Chhota Bheem merchandising and apparel and was selling it through their select Green Gold stores.
Commenting on this strategic tie-up with Green Gold Animation Sharad Venkta, MD & CEO, Toonz Retail said, “This is our 2nd association with Green Gold to sell exclusive merchandise of Chhota Bheem. Their new movie Kung Fu Dhamaka is generating a lot of buzz amongst the kids, especially in Tier II & III cities, given the summer holidays have also started. We feel the movie merchandise will also do very well, given the popularity of the character.”
Samir Jain, COO & MD of Green Gold Animation said, “We are Happy to associate with TOONZ as our Fashion partner to promote our exclusive range of movie apparel. This association with Toonz Retail will help us to strengthen our market presence. We look forward to bringing the best of merchandise, which will ensure that Chhota Bheem reaches far and wide into the potential markets.”
The store is spread over an area of 12000 sq. ft. and is part of the retail brand’s network of 100+ stores spread across 52 cities in 15 states.
Toonz is operationl with 100+ stores spread across 50 cities in 15 states including Delhi, Karnataka, Andhra Pradesh, Maharashtra, Tamil Nadu, Kerala, Uttar Pradesh, Haryana and Punjab
Toonz is looking at major expansions in 2017 to capture a larger share in the kids' retail market with introduction of new categories and further expanding its product offerings and International presence.