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Trax partners with Spring Mobile for retail industry analysis and monitoring

By Nabamita Chatterjee | Vjmedia Works | March 12, 2015

Spring's mobile retail application is powered by Trax's image recognition technology to drive productivity and deliver insights into store merchandising activities

Trax Image Recognition, the leading technology provider of in-store shelf monitoring and analysis powered by image recognition, announced a strategic partnership with Spring Mobile Solutions to deliver a cloud-based, field merchandising offering for consumer packaged goods (CPG) manufacturers. The mobile application, which combines Spring's mobile retail with Trax Image Recognition's proprietary technology, will offer enhanced shelf monitoring and in-store insights for CPG manufacturers.

Spring's mobile retail in-store merchandising application will provide offline visit planning, audit survey management and collateral sharing capabilities. As a result of this partnership, field merchandising representatives will now have the ability to use Trax's image recognition technology to perform shelf monitoring and analysis as part of their store visits by simply snapping a photo or taking a video of an entire shelf layout. Representatives will receive data about shelf compliance within minutes on their mobile device; significantly reducing the amount of time spent performing their work in the stores.

"This partnership enables Spring to offer our customers a whole new level of productivity and efficiency for field merchandising representatives,” said Conor Keane, CEO of Spring Mobile Solutions.  He adds, "Companies can leverage Spring's leadership in cloud-based enterprise-grade retail execution applications and Trax's ground-breaking image recognition capabilities to more than double productivity in the field and improve visibility and insight into what's happening in the stores. The two offerings are extremely complimentary, which makes this partnership a perfect fit.”

"We are extremely proud to be working with Spring, a leader in the enterprise mobility space,” said Joel Bar-El, CEO of Trax Image Recognition. "This partnership will quickly provide a competitive advantage for manufacturers globally. Trax's image recognition technology was built to serve the unique demands of the retail industry and we look forward to working with Spring to deliver rich competitive insights and drive revenue opportunities for all customers.”

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