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VIP Clothing forays into safety wear, offers quality driven masks

By Retail4Growth Team | July 30, 2020

This initiative is part of the support to fight against the Covid 19 pandemic

VIP Clothing Ltd., the iconic Indian brand of innerwear manufacturer has forayed into the category of safety wear with its quality-driven masks in India. This initiative is part of the support to fight against the Covid 19 pandemic.

Designed with high quality 100% soft cotton, breathable, and absorbent fabric these masks are soft and rest effortlessly on the face. The mask comes in different variants: for adults and children. These are three-ply masks, developed with a triple protection layer to filter out air droplets and particles during daily use. The flat-fold design and soft fabric ensure that the masks can be quickly folded for easy storage. With the children’s mask category, the VIP product development team designed an exclusive school variant and a colourful variant that children might want to wear when outside otherwise. Both masks come with a base layer of soft cotton fabric, a melt-blown bacterial filter, and a soft cotton breathable fabric.

The reusable masks come in the drop needle fabric style and are designed for comfortable use. Also designed with a melt-blown bacterial filter and a soft cotton anti-bacterial fabric, this mask allows for better airflow through its cotton mesh fabric. This entire range is available in 10 colors ranging from deep blues, blacks, greys, and greens.

Kapil Pathare, Director, VIP Clothing Ltd.Kapil Pathare, Director, VIP Clothing Ltd. said “Change and adaptation are the pre-requisite to any business’s sustainability. Without making the efforts to change and evolve as fast as the macro changes, businesses will lag. And with this thought in mind VIP too decided to move into one of the most indispensable products required today – MASKS. This initiative is creating livelihood opportunities while serving the requirements of our communities”.

While masks are a requirement at the moment, they can also be stylish to go with your style. While maintaining the stylish design, no aspect of safety and hygiene has been compromised. The newly launched masks are available in all stores as well as the online website.

VIP masks are now available in all retail stores across India as well as on various online platforms. “As hygiene experts, we want to ensure that our consumers and our communities are always protected with value-based hygiene products.” as said by Sunil Pathare, CMD, VIP Clothing Ltd.

 

 

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