Vita Moderna’ s experience centre in Mumbai is all about evoking the dream home space

Vita Moderna, the home décor brand has announced the opening of its new Experience Centre in the heart of Mumbai, Lower Parel. Spanning 8000 square feet, the showroom is positioned as a space where luxury meets innovation.

The showroom aims to offer a first-hand look and feel of the company’s furniture pieces, while highlighting product quality, comfort, and aesthetics. 

The showroom also features displays of décor lights and technical lights, including renowned brands like Delta Lights, besides its range of Glamora Wallcoverings. 

The store also showcases what it calls “the art of texture” with Vita Moderna’s exclusive range of texture paints from OIKOS by Sirca Paints. 

The store is another example of retail spaces becoming experience centres, especially visible in the home decor segment, where customers are encouraged to immerse in a space that evokes their dream home,  and thus nudged towards a purchase decision.