Voylla revamps its Mumbai outlet
By Satarupa Chakraborty | January 16, 2018
The omni-channel jewellery brand, on a drive to make its men’s jewelry range, Dare, more accessible has recently revamped its Lokhandwala, Mumbai outlet and plans to double the number of brick-and-mortar stores by next year.
In an endeavour to make their men’s jewellery range, Dare, more accessible to consumers, Voylla has revamped their store at Lokhandwala, Mumbai. The re-launch of the store was also intended to make space to accommodate the men’s range of accessories. Voylla is looking to double its retail touch points to 500 and achieve break-even by the end of calendar year 2018.
Vishwas Shringi, Founder & CEO, Voylla said, “The response to Dare has been stupendous. And it is only apt that we dedicate more retail space to the line that caters to the growing segment of fashion conscious men. This is the reason we decided to give more room to our line of hand crafted fashion accessories for men at the Lokhandwala store. After all it is one of the trendiest shopping districts in Mumbai.”
Dare by Voylla was introduced in 2016 through online channel. Following promising response from the consumers, Voylla opened a 'Dare by Voylla' exclusive retail touch point in Cochin last year and plans to open more such stores in 2018.
Voylla started as an online retailer in 2012 and opened its first brick-and-mortar outlet in 2015. Currently the brand has a database of more than 35,000 SKUs. Voylla has 8,000 active designs at any given point and at any location or any store. Voylla retails through its website Voylla.com, app and via marketplaces like Flipkart, Amazon and Myntra and offline through its stores.