Woodstock Merchandising & Green Gold Animation partner to create apparel for its top properties
By Nabamita Chatterjee | Vjmedia Works | March 03, 2015
The all-new kids apparel range of Chhota Bheem and Mighty Raju would be distributed by Woodstock in select Hypermart and departmental store formats across India.
Jiggy George COO of Dream Theatre who oversees the business strategy for Woodstock Merchandising Pvt. Ltd added, "It is no surprise that kids apparel is identified as a high growth category. In India, disposable income is constantly on a rise. Coupled with a growing consciousness of lifestyle, this is contributing to increased spending on children's fashion. With an expected annual growth rate of 25 per cent, it is lucrative for brands to expand their product offering, specially towards the growing trend of licensed clothing.â€ Woodstock Merchandising also holds the license for iconic brands such as Madagascar 2 and 3, Angry Birds, Kung Fu Panda 2, Krrish 3 and Kid Krrish.
Speaking on the news, Madhav Pabhala, VP Licensing & Merchandising, Green Gold Animation, said, "We're happy to associate with Woodstock. They have a wonderful team and pioneered in licensing and retail in India. We look forward to a long and fruitful association with them.â€
Adding to this, Samir Jain, COO & Executive Director, Green Gold Aniamtion, said, "We are expanding our apparel range and with this deal we hope to cater to larger sections of society and increase our reach in stores and satisfy more consumers.â€