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Woodstock Merchandising & Green Gold Animation partner to create apparel for its top properties

By Nabamita Chatterjee | Vjmedia Works | March 03, 2015

The all-new kids apparel range of Chhota Bheem and Mighty Raju would be distributed by Woodstock in select Hypermart and departmental store formats across India.

Woodstock Merchandising, a division of Dream Theatre Pvt. Ltd, has joined hands with Green Gold Animation as the official licensee for the kids apparel range of its intellectual properties Chhota Bheem and Mighty Raju. From July 2015, fans of these cartoons can look forward to a wide variety of products including tee shirts, shirts, skirts, pants, leggings, shorts, jamaicans, capris and pre-coordinated sets. The deal fortifies Woodstock Merchandising's established position in the young adults and kids space. Talking about the significance of the deal, Rajiv Subramanian, COO, Woodstock Merchandising Pvt. Ltd., said, "The kids wear segment is one of the fastest growing in India's apparel industry. In such a competitive landscape, this deal marks a key milestone in our growth story. We believe Woodstock Merchandising's experience with iconic international brands will enable us to replicate our success with hugely favoured properties like Chhota Bheem. We will not only be able to enhance the product offering to our loyal customers, but also build the brand strongly across retail channels.”
 
Jiggy George COO of Dream Theatre who oversees the business strategy for Woodstock Merchandising Pvt. Ltd added, "It is no surprise that kids apparel is identified as a high growth category. In India, disposable income is constantly on a rise. Coupled with a growing consciousness of lifestyle, this is contributing to increased spending on children's fashion. With an expected annual growth rate of 25 per cent, it is lucrative for brands to expand their product offering, specially towards the growing trend of licensed clothing.” Woodstock Merchandising  also holds the license for iconic brands such as Madagascar 2 and 3, Angry Birds, Kung Fu Panda 2, Krrish 3 and Kid Krrish.

Speaking on the news, Madhav Pabhala, VP Licensing & Merchandising, Green Gold Animation, said, "We're happy to associate with Woodstock. They have a wonderful team and pioneered in licensing and retail in India. We look forward to a long and fruitful association with them.”

 Adding to this, Samir Jain, COO & Executive Director, Green Gold Aniamtion, said, "We are expanding our apparel range and with this deal we hope to cater to larger sections of society and increase our reach in stores and satisfy more consumers.”

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