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HP's wedding pic innovation

By VJ Media Works Team | Vjmedia Works | 2 | January 25, 2013

Other innovations introduced by HP include special effects like the raised print, which is now available on HP Indigo digital press.

Hewlett Packard, the leader in the imaging and printing industry, unveiled its innovative digital printing technology through a creative display of state-of-the-art applications at the Consumer Electronic Imaging Fair (CEIF) 2013. 

Announcing a major innovation in wedding album printing, HP showcased the concept of video albums. With the help of augmented reality software Aurasma, the HP team displayed video which can be directly played from a printed wedding album on to the screen of a scanning device.HP also displayed 3D albums that can be printed on an HP Indigo press. Other innovations introduced by HP include special effects like the raised print, which is now available on HP Indigo digit.

HP has always led the innovation in the digital printing industry with a constant introduction of new possibilities in digital printing.Our innovations being showcased at the CEIF this year reinforce our strong legacy and offer new and profitable ways for our partners to generate business in the times to come,” says Mr. A. Appadurai, Country Manager, Indigo & Inkjet Solutions, HP India.
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