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A red shout-out for Van Heusen’s Bloodline collection

By Satarupa Chakraborty | December 04, 2018

The window promotes the brand’s new collection using materials like LED lights and mirror acrylic, all with various shades of red.

To promote their recently-launched Bloodline collection spanning the brand’s mainline, casual and ceremonial lines, Van Heusen recently launched a window featuring various dark shades of red at all their outlets. Using stark shades like deep red, maroons and burgundy, the window showcases the brand’s crisp, quirky and premium ethos.

Explaining more on the window scheme, Diptendu S Saha, Head – VM, Van Heusen, shared with Retail4growth, “It is our take on the New Colour of power with the product line showcasing Deep Reds, Maroons and Burgundy as the key highlight colours. The window has been designed keeping in mind the Van Heusen way of design towards crisp fashion for me. It is an expensive window using led lights and special red mirror acrylic.” 

Execution: 

North: Megha Digital

South: Brand Connexions & Shristi Creations

West: Trisha Sarah Digital & Lotus Eventz

East: Comart & Adedge

 

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