Allen Solly - Christmas stag celebration
By Vaishali Tanwar | January 03, 2013
Allen Solly endorses its new retail identity in its Christmas season window installations using pop-colors and stags using elements of the new retail identity
The new brand mnemonic, the â€˜STAGâ€™, was used effectively in the display stories that were conceptualized for the season
The window display brief was to highlight the Christmas & New Year message along with the new retail identity pop-colors depiction which is mainly Green and pink
â€˜Woodâ€™ graphic printed on latex vinyl on the backdrop and the window glass, creates a wood impression for the router cut MDF stag cutouts in them accompanying the fashion statement which features on mannequins.