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Allen Solly - Dye Your Own Colour

By Vaishali Tanwar | December 28, 2012

Allen Solly has launched a campaign called Color Colab which allows shoppers to pick any  color of their choice  from a palette to make a personal statement of their fashion persona.  


The concept is highlighted with a nesting table positioned at the store entrance drawing attention to the offering while floor graphics are used to complement this presentation.


3mm Clear Acrylic Tubes are used to hold rolled-up Coloured Shirts and Denims to give the impression of color cans labelled with Color CoLab stickers.


The campaign is communicated on a printed canvas on a table top Easel-like signage holder. Props like Origami colour sheets, a color palette and paint brushes in a mug complement the setting.


The unique campaign instal

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