Creaticity creates colour drop fabric chandelier to capture the spirit of rainbow
By Retail4Growth Team | July 04, 2019
Designed by Creaticity VM team and executed by Pune-based Raj Graphics, it is the first of its kind chandelier with a height of 20 feet made with three massive metal rings of 15-foot, 11 foot and 7.5 foot respectively.
Creaticity Mall, which is positioned as the hub for creative living in Pune, has recently installed a colour drop fabric chandelier at its entrance arcade. The installation aims to capture the spirit of rainbow and has been expressed throwing the highlight on Home and Living.
This larger than life chandelier structure is the first of its kind with a height of 20 feet made with three massive metal rings of 15-foot, 11 foot and 7.5 foot respectively. 90 double bed sheet length lykra fabric sheets is being used to create the colurs of the rainbow. The chandelier is energy efficient and eco-friendly ,90 LED bulbs of 1500 watts each have been used to illuminate the structure.
Designed by Creaticity VM team and executed by Pune-based Raj Graphics, the colour drop fabric chandelier is a creative expression of the flavours of life.
“The different colours represent the amazing tastes that we savour day in and day out. Red symbolizes adventure. The Skyjumper, violet represent wisdom. The Joie represents shared knowledge. These are flavors or should we say colours at either end of the rainbow. Yellow as the colour of inspiration and orange adds as the colour of joy,” shares Sanadiip Mazzumdar, Head Visual Merchandising, Creaticity.
Bringing in its annual sale period, UNSALE, the open air mall and creative living campus - Creaticity, gift wrapped its entire campus and installed an 18-foot chair to amaze and delight shoppers.