Wednesday, October 23, 2019

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Groversons: Cut to fit

By Payal Gulati | October 03, 2019

Lingerie brand Groversons Paris Beauty has launched its new store at South Extension Part 1, New Delhi. Here’s a look at some of the unique elements of the store and the company’s growth story, as shared by Siddharth Grover, Director, Groversons Group.

Groversons Paris BeautyGroversons Paris BeautyThe Indian lingerie segment has witnessed tremendous growth in the past few years due to the availability of brands, changing technology, changing consumer behaviour and increased awareness. “Increase in people’s income and openness to change has allowed them to experiment more. Customer preferences have evolved and the demand for premium lingerie in the market has increased over time,” says Siddharth Grover, Director, Groversons Group.

Taking a cue from the growth, lingerie brand Groversons Paris Beauty has launched its new store in South Extension Part 1.

VM strategy

One wow factor in the store is the visually appealing category wise merchandising and the exclusive collection designed for the store. The brand has a special collection with international designs and a special category allotted to plus size lingerie.

The store design with the right combination of fixtures and colors and organized merchandising changes the whole look and feel of the store. With a store that is visually appealing, the customer finds it easy to browse through the collection and find the right style and size.

Window display

The window display is of course the first thing to capture one’s attention from the outside, highlighting the products available on display. These products also act as the opening pages of a brochure, which prepares the reader of what to expect inside.

Read Groversons Paris Beauty’s growth story in September 2019 edition of VM&RD magazine.

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