It’s party time at Project Eve windows
By Smita Sinha | December 10, 2019
Designed by the in-house VM team of Project Eve, the celebration concept has been introduced across all the stores pan India.
The concept of the Project Eve window is based on the modern and minimalist philosophy of the brand and resonating with this are the installation art props. Large abstract glittery forms were created as the prime prop, which brings richness and festivity to the display. The circular rings at the back enhance and complete the display. Further, the backdrop and lights equally compliment the party and festive mood of the season.
Designed by the in-house VM team of Project Eve, the celebration concept has been introduced across all the stores pan India. While the window conveys the party fervour of the season, the merchandise communication also highlights the party wear collection.
Explaining the idea behind the celebration window display, Unni Augustine – Head visual merchandising, Project Eve said, “The display is inspired by shapes and free-flowing forms. We wanted a festive look and feel without being overtly ‘Party’.”
Read the detailed report in December 2019 Edition of VM&RD Magazine.