Jaipur Watch Company opens its first retail store
By Retail4Growth Team | September 04, 2019
India’s only luxury bespoke watch brand forays into retail with a spanking new store-in-store and a range of horological works of art.
Jaipur Watch Company, the luxury horology brand that leverages the best of India’s traditional craftsmanship to handcraft unusual watches, has opened a new store-in-store at Select CITYWALK. The store offers watch aficionados and fashion enthusiasts a peek into a glittering range of their bespoke and pret collections. The store is located within Anyque – The Gifting Co, which also hosts Spanish decorative luxury brand Lladró and a few others.
Gaurav Mehta, Founder, Jaipur Watch Company, says, “The retail outpost is an important step for Jaipur Watch Company in our bid to become more accessible to our customers, particularly with our bespoke range of gold watches. Clients will be able to experience the finishing and watchmaking capabilities of the brand at the store and even buy both our pret and our bespoke collections.”
Design with a difference
The design team of Jaipur Watch Company has maximized the space by using a few critical vintage-style furniture pieces that are made to order. The vintage-style leather watch trunk, studded with metal rivets, is made-to-order for Jaipur Watch Company and holds within its red suede quilted interiors a host of Jaipur Watch Company watches. The suede trays can be pulled out to showcase the timepieces. The trunk’s cavernous interiors can hold at least 50 of our horological innovations, besides a host of brochures and other paraphernalia linked to the brand.
On the door of the trunk is a constantly running film about the brand; it is completely mobile and can be shifted to the atrium of Select CITYWALK for any events. A leather table and chair are the other furniture pieces in the store.
Through the store, which will be manned by a trained fashion professional, the customers will be able to reach out to JWC if they want tweaks to the existing bespoke range or order a completely customized watch.
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