Oma relaunches its revamped flagship at MG Road, Delhi
By Satarupa Chakraborty | September 06, 2018
Oma’s relaunched and revamped store at Delhi’s home décor and lifestyle hub MG Road is spread across 10,000 sq ft and curates its flagship range across categories. The brand will soon take their store network to Indian B-towns as well as major cities worldover, including London, Dubai, Singapore and Paris.
Bespoke décor, furniture and home lifestyle brand Oma has recently relaunched their MG Road Delhi store in a revamped and enlarged avatar. The brand, with 11 stores across Delhi, Mumbai, Bangalore, Hyderabad, Chennai and Chandigarh, will soon open a store in Pune and has disclosed their plan to take their store network to Indian B-towns and global markets including London, Paris, Singapore and Dubai.
Charu Munjal, Founder-CMD, Oma Living, shared with Retail4Growth, “10 years back, when we started Oma, we opened our stores at major mall locations. The thought that followed was that we wanted to take the brand to a more experiential and premium level. I would like to reiterate that “premium” doesn’t mean hefty price tag for our patrons but we mean premium experience. This flagship, which remained closed for the last 1 year, is now open to offer an experience that will allow our customers to visualise our merchandises at their own homes. We are soon taking similar store experiences to Pune, where the store will have double height and unparalleled in-store experiences. The store opening in Pune, in another 15 days or so, will also mark our expansion in Indian B-towns, which, we feel are ready for Oma experience. We will also take our store network to major global markets like London, Singapore, Paris, Dubai etc. by next year.”