Puma's leg-up to green initiative
By Satarupa Chakraborty | April 16, 2019
The brand adds real plants to the display system for its legwear collection.
Sportswear brand Puma has recently added a dash of real greenery to their display system. The 'legwear Wall' has a backwall made of sunboard vinyl, while the planks are made of rubberwood and also houses wooden square cubes. The bottom of the unit has real plants placed in grey painted fibrepots. Puma is now executing this across all key stores in the country.
This photograph is from Puma’s outlet at Pacific Mall, Subhash Nagar, Delhi.
Execution : Ozeca, Delhi
The Ayurvedic cosmetics brand goes for an all green visual narrative at its DLF Place store in Saket, New Delhi.
Stepping towards the milestone of 100 stores, TBZ will soon refresh their design concept at an upcoming store in Noida. The design will cut down on loud promotions & wall displays and use relatively smaller façade