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Script Writes Simple VM Lines

By Satarupa Chakraborty | October 24, 2018

Godrej’s latest furniture retailing venture, Script opts for acrylic LED screen to showcase the mnemonic patterns of the brand language, while a bunch of white paper lanterns adds to the festive VM scheme.

Godrej’s furniture retailing venture Script has recently executed their festive visual merchandising scheme featuring a simple representation with monochromatic lanterns and acrylic LED screens. While the day-and-night acrylic LED screens represents mnemonic patterns of the brand language, the white lanterns, adorned with fairy lights, adds to the festive mood, maintaining a basic colour palette.

Explaining the brand’s brief and execution, freelance VM artist Ashima Vora shared with Retail4Growth, “Script wanted to create wow with a simple monochromatic VM scheme. While many brands opt for bright colours, Script also insisted on a basic colour palette. Therefore, we used 75-100 white paper lanterns in an interesting pattern and adorned them with fairy lights to denote the festive mood. To add a kinetic touch, we placed day-and-night acrylic and LED screens that view just some mnemonic pattern that resonates with the brand language that Script has.”

Execution: Ashima Vora, Mumbai

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