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The Good suit Co – Tailoring an Avant Garde experience

By Retail4Growth Team | April 08, 2019

Located in the shopping hub of Corbusier’s Chandigarh, The Good Suit Co is designed by RMDK as an eclectic mix of traditional extravagance and contemporary novelty.

The good suit coLocated in the shopping hub of Corbusier’s in Chandigarh, The Good Suit Co is designed by RMDK as an eclectic mix of traditional extravagance and contemporary novelty.

The good suit coRetailing finest suiting & shirting fabrics woven across top mills of the world, the store’s décor is a mix of neoclassical opulence and sleek mid-century designs rendered in an uber chic modern style.

The good suit coThe space is defined by the three different sections of classical vaulted ceilings ornamented with exquisite handmade paintings and striking chandeliers. The panelled walls and a rich parquet floor along with classical cabinets in a royal shade of blue create a stunning visual, spatial and experiential harmony. The colour palette of blue with white and gold has been adapted from the mid-century regal proclivity and the modish fondness for the colour blue.

The good suit coThe formal, expansive and balancing colour blue not only becomes the central theme of the store; but also adds a dash of freshness and lightness.In combination with white, this sets an elegant, luxurious and cosy tone . The strong tonal variation is softened at places with a neutral brown to create highly articulate spaces.

The good suit coThis exquisite décor is further enhanced by sleek metal fixtures, oak wood tables, blue velvet upholstery, well planned lighting and strong visual merchandising. The minimal yet bold and luxurious entrance display window along with the rear feature wall have been designed to propagate and showcase the idea of sharp formal menswear clothing with crisp cuffs and collars. Each lighting fixture has been planned and positioned to control the lighting spectrum and neutralise the coldness of the colour blue. 

Credits

Toshiba - HVAC
Asian Paint - POP & Paint
Osram – Functional lighting
Philips – Functional lighting
Calacatta Lapatto – Flooring
I’m the Centre for Applied Arts - Furniture

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